Klarna joins Milan Fashion Week

During Fashion week 2022, Klarna helped our consumers shop the looks circling around the event, by filming fashionable people surrounding the shows in an attempt to make Fashion week accessible for everyone.

Here I got the opportunity to create several edits for Klarna SOME - TikTok and reels (cut down, color correction, vfx, animation and sound editing).
The main goal of the project was to direct traffic to the app. The end result? The videos generating 5.8m impressions and a total click count of 13.225 on social media! ☆

Produced at: Klarna