MOTION IS THE CORE OF MY PRACTICE.

With over ten years of experience, I work across the full motion pipeline, from concept and storytelling to delivery, including team leadership, Motion AD roles, and long-term motion brand guidelines.

I work exclusively in 2D motion using After Effects, creating clear, brand-consistent motion for communication, campaigns, and scalable systems.

I WORK WITH MOTION CONTENT SUCH AS:

✿ Scalable motion systems and templates

✿ Motion brand guidelines and visual systems

✿ Explainer videos and full-scale productions

✿ Campaign assets and brand films

✿ Social media motion, GIFs, and short-form content

DESIGN IS A GROWING PART OF MY PRACTICE.

Building on a strong foundation in motion, illustration, and communication, I approach design with a focus on structure, hierarchy, and brand clarity. My design skills have developed rapidly through hands-on work with clients such as Klarna, Garant, and Natural Cycles, creating assets that balance visual expression with clear communication and usability.

SOME DESIGN SERVICES I OFFER:

✿ Visual identities, guidelines, brand books and assets

✿ Graphic design for campaigns and digital communication

✿ Layouts for presentations, decks, and marketing material

✿ Design adapted for motion, animation, and scalable systems

CONCEPT DEVELOPMENT, PITCH & PRESENTATION

I work with concept development and presentation design to help ideas land, whether for pitches, campaigns, or internal communication. This includes shaping the narrative, defining the core message, and visualising ideas clearly.

My approach combines storytelling, design, and motion thinking, making complex ideas easier to understand and easier to sell.

I WORK WITH CONCEPTS SUCH AS:

✿ Story structure and narrative framing

✿ Concept development and creative direction

✿ Pitch decks and presentation design

✿ Visualising ideas for clients and stakeholders

ILLUSTRATION IS A CORE PART OF MY CREATIVE PRACTICE.

My illustration work spans both commissioned and personal projects, with a strong focus on concept, mood, and visual storytelling. I work across different styles and techniques depending on purpose, platform, and context.

I WORK WITH ILLUSTRATION IN THREE MAIN AREAS:

✿ Digitally hand-drawn concept art for ideation and storytelling

✿ Scalable vector illustration for digital communication, motion, websites, apps, and icons etc.

✿ AI-assisted artistic exploration, developing classical art aesthetics using modern tools

CONTACT ME FOR WORKSHOPS, LECTURES OR A SWEDISH FIKA.

Working in the male-dominated field of motion graphics, I recognized early the need for stronger representation and inclusion. Since 2017, I’ve supported this through talks, education, and community work.

I OFFER LECTURES AND WORKSHOPS IN AREAS SUCH AS:

✿ Diversity and Representation in the Motion Industry

✿ Making Your After Effects Motion Design Appealing

✿ Introduction to Character Design

✿ Personal Brand & Portfolio

✿ Commercial Storytelling for Clarity & Impact

AI SHOULD EXTEND VISUAL POSSIBILITIES, NOT REPLACE CREATIVE DIRECTION.

I work with AI primarily for visual communication such as campaign imagery, photo-based visuals, and conceptual exploration.

The focus is always on coherence, quality, and alignment with an existing idea or brand, using AI to enhance and expand visual expression.

I WORK WITH AI FOR:

✿ AI-generated imagery for campaigns and visual communication

✿ AI-assisted image processing, refinement, and visual consistency

✿ Visualisation for pitches, concepts, and early-stage ideas

✿ AI-supported ideation and text-based communication