Eiselle
2024 - Stockholm
A conceptual luxury fragrance brand developed to explore the potential of AI-assisted creative production within the beauty industry. By combining brand strategy, visual identity, packaging design, and AI-generated campaign imagery, the project investigates how high-end brand experiences can be created with greater flexibility and significantly reduced production costs.
Work
Kajsa Råsten: Creative Direction, retouch, AI image creation, Product Design
Caroline Eriksson: Creative Direction, Brand Identity, Ideation, Copy
